If there's one ad campaign that folks tend to associate with our favorite automaker these days, it's far and away the one with the hamsters. Back when the Kia Soul was first introduced to our lineup, we couldn't get away from those hamsters in their track suits. They were cruising around town with the windows down and helping robot armies reach peace through the power of breakdancing and LMFAO. It was a beautiful thing alright and it brought a whole lot of entertainment to us here at Lithia Kia of Anchorage.
Unfortunately, it's been a while since we've caught up with the hamsters. But now that the 2014 Kia Soul will soon be arriving, we're happy to announce that their comeback is nigh.
In case you haven't seen it, the hamsters' new spot is fittingly entitled Totally Transformed and is set to "Applause," the new single by the one and only Lady Gaga. Now, having been out of the spotlight for so long, one can hardly blame the hamsters for putting on some extra pounds. Well in an effort to get back in shape and regain those washboard abs of their youth, the hamsters hit the gym.
They do yoga, they jump rope, they run on the beach, they swim laps. All the while, we see a Kia engineer hard at work on the 2014 Soul from conception to production. Before long, the hamsters are crushing their workouts and rolling up to a red carpet premiere in the new Soul. And, boy, you should just see the way they work the crowd.
Speaking of which, head on over to YouTube if you'd like to see the commercial for yourself. Or if you'd rather experience the totally transformed 2014 Kia Forte first-hand, it'll be here before you know it at our dealership here in Anchorage, AK. These hamsters know what's up.