If the recent announcement of the 2014 Kia Soul Electric was any indication, our favorite automaker here at Lithia Kia of Anchorage is certainly committed towards greening up our lineup of new and used cars. And why shouldn't they be? Everywhere you turn, industries across the globe are striving towards a more eco-friendly future. It only makes sense that the auto industry would follow suit.
Well thanks to their efforts in improving the fuel-efficiency of their vehicles and reducing their carbon footprint as a brand, the gang at Interbrand recently named Kia to their list of the 50 Best Global Green Brands of 2012.
As for how they came to their decision, Interbrand evaluated businesses across the globe according to both their market perceptions and the environmental performances of their products and services. And with a product like the 2013 Kia Optima Hybrid under their belt, it's no mystery to us why Kia made the cut.
"Kia Motors continues to invest heavily in sustainable growth in environmental performance and corporate social responsibility around the globe," says Tae-Hyun Oh, executive vice president and COO at Kia Motors. "We strive to create safe, economical and environmentally-friendly vehicles in all our manufacturing facilities, and our business practices have been developed to match this focus on sustainability."1
So if you'd like to learn more about the hybrid and fuel-efficient models on our lineup, the experts in our car parts department would be happy to fill you in at our dealership here in Anchorage, AK. After all, you don't make it on a list like this by accident.
Source: 1http://www.kiamedia.com/us/en/media/pressreleases/6389/kia-motors-enters-interbrands-list-of-50-best-global-green-brands-2013