We wouldn't call ourselves fashion experts here at Lithia Kia of Anchorage, but sometimes you can tell a thing or two about a person from the way they look. After all, physical appearance undoubtedly plays a factor when people visit us looking to buy a new and used cars. And if there's one thing that people notice first about a car, it's its color.
With that in mind, the brass at our favorite automaker decided to dig deeper into what the color of a car says about the owner that chose it. Just recently, they went and launched the "Color Your Soul" campaign in conjunction with the 2014 Kia Soul.
It all begins with a trip to the campaign's website where you'll get to paint your very own virtual Soul. You have 11 different colors to choose from, each one representative of a different personality type. Pick whichever one you're leaning towards and the site will paint your Soul accordingly. From there, you'll get a 360-degree view of the vehicle along with a paragraph providing you deeper insights behind the meaning of your color choice.
Take, for instance, those who go with Inferno Red. "Sexy and speedy are the terms that define you," decree the soothsayers at Kia. "Whether you are a guy or a girl, old or young, you will look attractive to the drivers right next to you on the other lanes. You are the city hunter with your speed and look in the new Kia Soul."1
Once your fortune has been read, you can share the findings with your friend on Facebook and be entered to win a host of prizes that range from $50 in Facebook Credits to a new Nikon camera.
Or if you'd rather gain a base of comparison before next year's model arrives at our dealership, the 2013 Kia Soul awaits you here in Anchorage, AK. Either way, you can't go wrong.
Source: 1http://soul.kia.com/worldwide/en/wb/@page/event_01.asp