Yesterday, we received some exciting news regarding the all-new 2016 Optima. Offering further evidence of Kia's commitment to offering safe, high-quality, family-friendly vehicles, the brand's best-selling nameplate recently earned the coveted designation of Top Safety Pick+ (TSP+) from the Insurance Institute for Highway Safety (IIHS) when equipped with optional front crash prevention technology.
“The Insurance Institute for Highway Safety sets some of the highest standards of crashworthiness, and the Top Safety Pick Plus designation is a significant achievement for the Kia brand and for our best-selling vehicle,” said Orth Hedrick, vice president, product planning, KMA. “We are pleased that the all-new Optima received strong ratings across the range of rigorous tests set forth by IIHS. This rating validates the efforts of our engineers and the priority we place on safety for our consumers.”
The achievement is especially impressive because the IIHS recently raised the standards for earning a Plus (+) designation. Optima scored the highest rating of "Good" on all five crash assessments, and the available front crash prevention system achieved a rating of "Superior."
Available safety and driver-assist features include Blind Spot Detection (BSD) with Lane Change Assist, Rear Cross Traffic Alert (RCTA), Rear Parking Assist System (RPAS). Furthermore, a rear-camera display is standard on all models.
2016 #Kia Optima Scores Top #Safety Pick Plus Rating In #IIHS Tests pic.twitter.com/22ehbxcFsx
— Carscoops (@Carscoop) March 31, 2016