Initial Quality.
Lasting Satisfaction.Kia has received more J.D. Power Initial Quality awards than any other brand.
"Highest Ranked Large Car, Compact Car, Small SUV, Midsize SUV, and Compact Multi-Purpose Vehicle in Initial Quality"
The J.D. Power U.S. Initial Quality StudySM (IQS) examines issues experienced within the first 90 days of new-vehicle ownership. This study measures car quality by analyzing problems reported in the mechanical quality and design of areas such as powertrain, body and interior, and features and accessories. Manufacturers worldwide use the information from IQS to design and produce the best cars to exceed owners' expectations.